VOLKSWAGEN - FUTURE MOBILITY
A consultancy project for Volkswagen about the design of autonomous vehicles.
PATENT REGISTERED
MODELS FROM A CO-CREATION WORKSHOP WITH PRIMARY SCHOOL CHILDREN
Insights from our initial ethnographic research led us to develop a brief focused on children as a potential user group of autonomous vehicles. We carried out co-creation workshops with primary school children to understand what their expectations and ideal experiences would be. The final concept presented to the VW engineering team led to successful patent registration. Details are under NDA, available on request.
DREAM TEAM SETTING UP THE CO-CREATION ACTIVITIES
‘I WOULD LIKE MY CAR TO HAVE…’
PROTOTYPING IDEAS BACK IN THE WORKSHOP